Pinhole Design was approached by Sarah Jones founder & managing director of Bella J Ltd, to create Sarah's vision for bella J. Sarah turned up with a huge personal scrap book of ideas and inspirational snippets of what she felt was the spirit of bella j.
Sarah offered her starting point of what she believed was a good start point for the identity for her vision. We took this on board and worked up several options that could be used across all media.
Once this was completed we worked on some packaging labels to be used on the products that were to be sold via third party retail outlets and the bella j website which was the next item on the list. Sarah's vision of the website was a scrapbook style design. It needed to have a section where visitors could leave messages and answer some pre-set questions for others to read and be inspired by. There also would be a blog and personal journal for Sarah to publish her inner most thoughts for her customers & visitors of the site.
On the left we have Sarah's vision of the logo, and beside this is the final version selected.
Above are the best of the rest presented to Sarah during the logo design process.
A group photo of the product range when website was first launched. Each product was also photographed individually for use on the website.
Home page of the Bella J website, this has custom call to action & main animated banner CMS controll where Sarah and her team can change and update the content themselves.
Bella J Loves section where visitors to the site can upload images of themselves and answer some questions that other visitors can read (if approved and published by Sarah that is!)
Sarah asked us to produce a document that helped her to sell the bella j brand to potential re-sellers of the bella j product line.