Initially we where approached to produce a newsletter template for Modus which led on to further work producing an eCommerce website, photographing the majority of their product range and putting together their comprehensive 76 page catalogue.
Home page of Modus Gauges, the client already had most of this website in place via another company but did not have the desired look and feel. The website was an off the shelf eCommerce solution 'Cube Cart' we designed & built a custom skin plus a few custom modules so the client could fully manage the website in the desired manor. These included a custom 'call to action', home page banner and advanced search function.
The clients impeccable attention to detail saw us re-work how a user would register, manage their account details and checkout respectively as the default Cube Cart process was just not user friendly.
Cover of the catalogue, all design and photography was produced by us.
First Internal DPS giving introduction to company, basic product range and index to catalogue.
(stock photography used to represent industries)
Internal DPS detailing large amounts of technical detail required for each product yet the design and layout keeps this information easy to read and digest by the potential customer.
We have photographed over one hundred gauges for Modus - these all needed to be supplied on a transparent backgound. We built custom jiggs to support the gauges in mid air to eliminate shadows around the gauge keeping the green scree background flat and uniformly lit , this enabled faster post production of the images keeping overall costs down.